Schweppes Embraces the Power of the Meme in New Short Directed by Tal Zagreba
Great Guns’ Tal Zagreba has directed a brilliantly zany new campaign for Schweppes to launch its new energy drink. Creatively devised by Grey Tel Aviv and produced by Rabel, the comedic new ad expands the beverage brand’s appeal to younger audiences by harnessing the power of the meme.
Centring around the idea that Schweppes Energy unlocks ‘a different kind of energy’, the ad focuses on what happens when a group of friends decide to test it out for themselves… to deliciously surprising results. Suffice to say, things get pretty weird – as one sip unleashes a whole world of wackiness and wild shenanigans involving horse-head masks.
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