RYB Director Paul Scheer Tackles Superbowl with an Impactful Mental Health Campaign

Oklahoma’s 988 Mental Health Lifeline kicks off Super Bowl LVIII with a bold public service announcement during what is known as the biggest time of the year for highly-anticipated campaigns and commercials. The 988 Lifeline provides 24/7, free and confidential support for people in distress, prevention and crisis resources, and best practices for professionals.

Actor, writer, comedian and RYB director Paul Scheer directed and starred in the campaign titled “Fake Happy” that features a series of short commercials from automotive and fragrance to sports and food. As Scheer transitions between the humorous roles, he drops subtle hints at his unhappiness as the campaign delivers a powerful message: “commercials are fake, what you’re feeling isn’t.” Ending with a call to action, directing attention to the 988 lifeline number, the campaign highlights the crucial importance of mental health awareness, even during America’s most humorous time of the year.

Read the full article here.